Primary Intelligence Newsletter Launches!

EXTRA! EXTRA! READ ALL ABOUT IT!

Yesterday, we launched the Primary Intelligence Weekly Newsletter, which was a very big deal for our company. A number of events came together lately to encourage us to share our ideas and the newsletter seems to be the best tool for our purposes.

Our newsletter will be dedicated to the promotion of sales and competitive intelligence. If you have spent any time reading this blog, you'll know that we lean heavily toward intelligence that is most likely to provide ROI. We will discuss current topics, provide case studies and bring you techniques that are likely to help your company move ahead of the competitors. In brief we will:

• Promote competitive intelligence
• Create a forum of likeminded people
• Solicit viewpoints from practitioners and academics

If you would like to be added to our subscription list, send me an email and I'll make sure you are added for the next edition (cdalley@primary-intel.com)

Take a look at the stories from our first edition:

Cover Story

Million Dollar Competitive Intelligence for Pennies a Day

By Ron Sathoff, Primary Intelligence Inc.

My Dad always used to say, "Leveraging all that you already have in an efficient way can bring about unexpected benefits." Of course, he phrased it as "Make the most of what you have," or "No, you can't have any more money," but the sentiment is similar. Enhancing your Competitive Intelligence does not mean you have to launch a whole new set of research initiatives. (For more, click here)

BlogCentral

It Really Isn't About Price

Recently, we interviewed a lost sales opportunity for one of our vision care providers. They had battled it out with two other providers and in the end, they weren't selected, but it wasn't about price. (For more, click here)

The Big Deal

The A-List: 7-Eleven Selects HP Technology

7-Eleven needed to upgrade the information technology that it had in its stores to provide them with the data they needed to run their systems faster. After sending out RFPs to several companies, 7-Eleven narrowed its short list to two alternatives: a Hewlett-Packard solution, and a combined solution from NEC and NCR, with NEC providing the hardware and NCR providing the service for the solution. (For more, click here)

If you have feedback or comments, let me know. I am interested to know what you think about our publication. (cdalley@primary-intel.com, 801-838-9600 x5050)