Librarians are boring. And, of limited value

This morning, I read an article summary which provides information on establishing a library of Competitive Intelligence.





While it is important to gather information, too many companies settle for too much information and too few results.

Pretty soon, you have a big, dark library of information and a librarian that serves as caretaker rather than consultant or expert.



While a “library” of information needs to be collected to power a CI program, let’s not get lost on the fact that piles of information don’t necessarily mean that you have the power to win more business.

In other words, if an exec approaches the library with the question, “What information in these stacks will improve our win rate by 10% this fiscal year,” how does the librarian answer that question?

And, if there is no answer, what is the value of the library?

For my ideas on how to avoid the “useless librarian syndrome,” check out this webinar and find out how to create ROI with your CI.