Webinar - Competitive Intelligence with ROI

Last week, Primary Intelligence hosted a one-hour webinar demonstrating the benefits of approaching competitive intelligence with the goal of demonstrating predictable ROI. By far, it was our most successful online seminar session and the feedback indicates a strong need for better processes and criteria to shape business intelligence efforts.

(The presentation is available here)

While the presentation was well received, the Q&A session was a confirmation of the fact that business leaders and intelligence providers want more consistent processes and better criteria. CI Professionals want a plan that will make a difference.

Too often, the CI generated in a company is reactionary. Someone suddenly wants to know "Why we lost that account" or "When [competitor] moved into our space on the east cost."

While these are real business problems, the questions are reactionary, at best. CI efforts will bog down and die if they only answer these types of questions. And if management can't see that your efforts are making a difference, you'll probably be working for another company soon.

Day-to-day CI has to be guided by a strategic vision. Execution must be timely and people have to be nimble enough to change direction as the landscape shifts. But, there has to be a vision.

Who sets that vision? Give that idea some thought.

If you would like to talk more about the idea of CI with ROI, call me at 801-838-9600 x5050 or cdalley@primary-intel.com. Let's chat.