Webinar Wrap-up: Effective Competitive Intelligence

Last Thursday, Mike Brose and I hosted a webinar called, “The Sad Story of Intelligence that Didn’t Make a Difference.” That is a fairly lengthy title and I’ll work on being more concise in the future.

But I digress…

Over time, we have seen many organizations that spend money on intelligence initiatives. Those initiatives might be market, sales or competitive intelligence. Most every company conducts some form of intelligence gathering. Whether primary or secondary, the intelligence is deemed important enough to have an effect on the success of the business.

However, we have also observed that many companies spend resources on the gathering of intelligence but have very little commitment to the use of that information. Rarely will a business spend so much money with so little regard for the potential return on investment. I take that back. Advertising seems to often fall into that category. But, that’s not the topic…

The topic of the webinar was based on helping companies make more effective use of the intelligence at hand. We expressed that we were not so concerned with the source or topic of the intelligence. Instead, we suggested how any type of intelligence might display more potential simply by making sure that it would be acted upon.

If you would like to download a copy of the presentation, please click HERE


And, if you would like a summary, delivered in person, or would like to subscribe to our webinar notifications, send me an email and I’ll make sure to keep you in the loop. (cdalley@primary-intel.com, 801-838-9600 x5050)