Competitive Intelligence Newsletter – CI for Sales, No exceptions

In this issue, you’ll find out how hunters and farmers can both use competitive intelligence to increase market share. Additionally, you can sign up for next week’s webinar (Three Benefits of Win Loss You Can’t Ignore) and take our “3 Second Survey by clicking the picture below.



Click on any of the titles below to read the story.

Cover Story
ORDER MAKERS V.S. ORDER TAKERS-Competitive Intelligence for All!
By Tony Randall, Primary Intelligence

Let me cut to the chase right up front. Yes, there is value created by both order makers and order takers. There, I've said it. Every organization which has something of value to offer to the consumer or business world via the sales process has either a sales team of order makers (outside sales usually), order takers...(For more, click here)

BlogCentral
How Can You Tell if Competitive Intelligence is Effective?
Your competitive intelligence is very similar to the electricity in your wires. You can produce as much sales, market or competitive intelligence as you like, but until someone uses it to power change in your organization, it really isn't effective at all...(For more, click here)

The A-List New!
AboveNet Sees the Future in Ciena's Long-Haul Communications Equipment
AboveNet, Inc, a competitor to AT&T, Level3 and Verizon evaluated a number of vendors before choosing Ciena Corporation to upgrade its legacy Lucent equipment. The decision was strongly based on Ciena's willingness to play the part of partner to AboveNet, helping AboveNet anticipate future needs, coordinate technology tools and maximize the value offered by Ciena's products. Additionally, Ciena was able to show AboveNet a compelling vision of future technology needs...(For more, click here)