Competitive Intelligence Newsletter – Make Intelligence Relevant

In this edition, Adam Dunford makes the case for intelligence that makes a difference. The blog entry backs up the idea by showing a case of intelligence that wasn’t effective, and wasn’t going to be from the start.

If you would like to subscribe to this free newsletter, simply send a request to newsletter@primaryintelligence.com with your name and email address. You can also register for the same subscription online in the margin of any of the stories below.

Cover Story
Justifying Your Existence (and CI's too!)
By Adam Dunford, Primary IntelligenceSo you've spent the last several weeks and months gathering your CI data. In your presentation, you nail every important point on each of your 40 slides and can answer every question you get asked. As you finish, you hear it's the "best CI presentation ever". A few days later, fresh off your triumph, you ask for the budget to expand your CI program, only to be told, "It's interesting stuff, but we got what we needed." Ouch.(For more, click here)

BlogCentral
You Couldn't Make Competitive Intelligence So Irrelevant if you Tried
If your idea of effective competitive intelligence is gathering a bit of information, consolidating that information into a brief doc (perhaps on an attractive company letterhead) and sending that doc off to a distribution list, please stop reading. Go back to your cube, surf some more web sites and live a happy life...(For more, click here)
The A-List Archive

Sun Microsystems Decides that Two Companies are Better than One
Originally Published in February 2005.
Sun Microsystems, which was already outsourcing many of its HR business processes, including its 401(k) plan, payroll, and benefits administration, wanted to explore the idea of outsourcing additional HR functions...(For more, click here)