Podcast: Competitive Intelligence + Sales Team = Big Success

Recently, Dave Stein (CEO of ES Research Group) interviewed our CEO, Ken Allred on the affects of sales intelligence: competitive intelligence that can be brought to bear on all aspects of the sales process. His goal was to understand how Primary Intelligence uses intelligence to increase sales close rates.

As Mr. Stein’s company focuses on the evaluation of sales training and enhancement companies. His reports detail the performance of key players like Miller Heiman, The Complex Sale, The TAS Group and dozens of others. His goal is to help companies that want to sell more find the right resources to meet their needs.

To this end, Mr. Stein took time to understand how the right kinds of intelligence can be leveraged to provide:

Competitive advantages

Increased visibility into your company’s performance

Identification of your competitors’ movements

The audio program is 25 minutes long and can be downloaded here.

If your responsibilities include sales management, sales training, competitive intelligence or marketing, this podcast is well worth your time.

And, if you feel like you’re not sure where you stand in relation to the competition, you’ll find usable insights and take-aways you can use today.