Competitive Intelligence Webinar – Key to Setting Up a Win Loss Program
Yesterday, Ralph Nielsen (Director of Research Operations) and I co-presented a webinar on how to set up a Win Loss program that works. We took the opportunity to talk about best practices, obstacles, unexpected value. If you are thinking about setting up an in-house effort or you work with a 3rd-party vendor for your Win Loss, we gave you a ton to consider.
Also, I have recently spent some time with our great clients talking about how they use Win Loss, to whom they distribute it and where it makes a difference in their companies. I turned the results of this work into a section in the webinar that I refer to as Seven Secrets of Making Your Win Loss Program More Effective. That’s kind of a long title, but it leaves little room for confusion.
If you would like to download the slides alone, you can find them HERE.
If you want to watch the entire webinar with audio and video, you can download that file right HERE..jpg)
Over the next few days, I’ll spend some time sharing the ideas from the webinar in the blog.
Also, we appreciate the many people that gave their time and attended. If you watch the presentation and have any questions or comment, let me know. Leave a comment on this blog, email me (cdalley@primary-intel.com) or give me a call (801.838.9600 x5050)
4 comments:
I have been in a similar meet through my www.rhubcom.com turbomeeting where we have a thorough discussion on the process of differentiating why one sales effort wins and others fall short of the mark. You are rightly said ..it has long been a basic tool in the competitive intelligence toolbox.
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In an age when event budgets are being cut and broadband Internet access is rising, webinars are becoming increasingly popular. Webinars are web-based seminars, that usually include over 30 participants and are used to conduct presentations, workshops, lectures and large-scale meetings. Since webinars are held online, they allow companies to save money on travel, catering and venues, all of which are costs commonly associated with face-to-face seminars. However, due to their large attendance, webinars need careful planning in order to be successful. This is why those planning on free webinar hosting need to take their time to ensure that they properly go through all the necessary steps which will ensure the webinar’s success.
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