Competitive Intelligence Webinar Archive

This year, we at Primary Intelligence have covered a number of topics in our webinar series. It has been our pleasure to show our clients and others understand a better way to stronger results from their competitive intelligence efforts.

All of our webinars can be downloaded from our archive page. Help yourself.

If you have any questions regarding any of these topics, let me know (cdalley@primary-intel.com, 801-838-9600 x5050). If you would like to receive invitations to future webinars, send me an email. And if you want to contribute a topic or work with us to co-host a webinar, let me know.

The following webinars are available at the archive page:

Three Benefits of Win Loss

In the last five years, win loss analysis has gone from a little known niche project to a recognized best practice. In the most progressive companies, executives demand that sales, marketing, and product development listen to Win Loss feedback and work together to become more competitive.

The opportunity to increase your sales and marketing success sits right at your doorstep. But, do you have everything you need to achieve the greatest potential? Can you make simple changes that will result in gargantuan increases?

Cross-Functional Intelligence Teams

While information provides the fuel for strategic direction, how often does yesterday's "can't miss" intelligence initiative get lost in the shuffle of today's realities?

Overall, too many sales, competitive, and market intelligence initiatives are judged ineffective due to the fact that the intelligence is never used to increase sales, gain a competitive advantage, or capitalize on a new market opportunity.

Sales Confidence – Does Your Sales Team Have Heart?

“The first sale has to occur in the sales rep’s heart.”

This statement has always been true, but often it is difficult to get an accurate measurement of your sales team’s attitudes and their level of confidence in your company, your products, your competition, and their own abilities.

Primary Intelligence would like to invite you to a Webinar explaining the Sales Confidence Index (SCI), a Web-based metric that can be used to analyze your sales team’s level of engagement and provide insight into the areas that will help you create and maintain a dedicated, confident, and effective sales force.

Sales Intelligence in the Sales Force

Companies who use Sales Intelligence typically report an increase in market share and competitive performance by 10% or more. Yet, less than half of sales managers and reps claim to use sales intelligence of any kind.

Is your company taking the lead or are you falling behind your competitors in the use of this critical best practice?

How can your company go beyond general sales information to Sales Intelligence? Primary Intelligence would like to invite you to a Webinar on how to produce intelligence that actually makes a difference to both your marketing and sales personnel.

It was a dark and stormy customer satisfaction survey...

Customer Satisfaction, Account Loyalty, Win-back, Win Loss, Client Retention and Defection. They all have one thing in common – Your customers are talking to you, giving you valuable clues about your business and your performance. And they know almost as much about your competition as they do about you.

The question is: are your competitive intelligence initiatives more like Sherlock Holmes...or Inspector Clouseau?

If your information about your competitive success or failure seems more like lucky bumblings than the result of clever investigation, it may be because you’re overlooking this key source of competitive intelligence.

Turning Competitive Intelligence into Revenue

Q: Are your competitive intelligence initiatives bringing a measurable and sustainable ROI to your company?
o Yes
o No
o Unsure
o Huh? ROI from CI? Our CI is more like a black hole from which no revenue can escape!

Unfortunately, many organizations find themselves having to answer “No” or “Unsure” to this question. If your company is one of these, you should download Primary Intelligence’s Webinar, “Competitive Intelligence with ROI.”

This Webinar will explore ways that you can transform your competitive intelligence efforts from simple data-gathering exercises into revenue-enhancing tools. We’ll be discussing simple evaluative criteria that allow you to select and prioritize your strategies for the greatest effectiveness, as well as tools and techniques for maximizing the ROI of your intelligence programs.

Keep tabs on us in 2008. We'll make sure to keep the good stuff coming.