Competitive Intelligence Newsletter

In this issue, we attempt to cross the chasm between Sales and Marketing, make Competitive Intelligence part of your current VOC programs and show how a major technology deal was won.

Cover Story
The Bridge Between Sales and Marketing - Sales Intelligence
By Mike Brose, Primary Intelligence Inc.The conflict between sales and marketing is an age-old story that will probably never end. The misunderstanding between the two departments is often based on pride rather than collaboration and results. At its core, Marketing is more effective when its efforts bring qualified prospects to the sales organization. Sales wants nothing more than to close business... (For more, click here)

BlogCentral
Competitive Intelligence from Clients - What Should I Ask?
If you want to win more business, you have to take it from the competition. I know that's obvious, but generating competitive intelligence that actually helps you compete more effectively is a surprising low priority of too many companies (For more, click here)

The A-List Archive
How HP Canada Won a $10 Million Contract with Carleton University
Originally Published in June 2005.
To ensure that it could meet the needs of its students and research programs, Carleton University decided to upgrade its network infrastructure. From a list of 10 initial responses, the short list was narrowed to HP Canada and... (For more, click here)