Friday, July 27, 2007

Need a CI Consultant to Achieve Business Improvement? Think Primary Intelligence

Yeah. The subject line sounds like a commercial, but that is nearly unavoidable if I want to tell you about specific ways we’re providing high-value services to our clients. Some people over time have seen Primary Intelligence as a solid 3rd-party research group, capable of producing high-quality CI. We love our clients and appreciate their support.

The other group of our clients sees us as a full-service consultancy to effect positive revenue change within their organization. They have grown to appreciate our consultative, hand-on approach at multiple locations within their company. Starting with on-site kickoff meetings, personal consultations with stakeholders to explain and evangelize the endgame and training programs based on world-class competitive intelligence efforts and analytics, our clients are converting information into action plans that produce results. (Man. Even as a marketer, I nearly choked on my hyperbole. But, you have to know about these things. Remember, I’m only telling you these things because you need to know.)

The truth of the matter is that everyone needs some extra help sometime to produce the desired results. We specialize in providing that 3rd-party opinion. Combine our expertise in competitive intelligence with a consultative program that brings strategic changes to life and you have much more than a pretty report that gathers dust on executives' desks.

Deliverables for consulting solutions include:
1. One or two-day onsite workshops
2. Remote maintenance workshops
3. A block of time that can be used to consult with PI’s consultants
4. Identification and assessment of sales opportunities, competitive opportunities and customer opportunities (workshop content)
5. Work sessions on real-world opportunities
6. Mapping sales intelligence and competitive intelligence to sales processes and methodologies
7. Enhancements to current sales processes and methodologies
8. Sales and/or Management plan development
9. Sales plan/Management plan roll-out
10. Sales plan/Management plan monitoring

Customer Benefits
Primary Intelligence’s customers can expect the following benefits from PI’s consulting solutions:
1. Specific improvements to current sales processes and methodologies
2. Greater ROI on current research initiatives
3. Greater adoption of competitive intelligence and sales intelligence initiatives within organization
4. Enhance your organization’s competitive advantages in your target markets
5. Improve sales performance and effectiveness of sales channels
6. Ensure win ratio improvements and enhance revenue growth
7. Greater visibility of key competitive and sales intelligence initiatives

If you need a little extra information on the topic, give me a call. I’m not sales. I can tell it like it is. (801-838-9600 x5050, cdalley@primary-intel.com)

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