PI Competitive Intelligence Newsletter

This edition features ideas on gathering competitive intelligence from some of the most fertile ground, your client and prospects. And, don’t forget to comment on the blog. Where does competitive intelligence go in your company?

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Cover Story
Your Prospects Are Talking. Are You Listening?
By Mark Larson, Primary Intelligence
What's ironic is that a prospect is generally the easiest source of information about a company's products or direction. Consider this idea: the people most willing to help with anything are those that will generally benefit the most for providing feedback. (For more, click here)

BlogCentral
Where does your Competitive Intelligence Go?
In some recent studies from Primary Intelligence, we have asked representatives from various industries and company sizes "Who has access to the competitive intelligence data?" For more, click here)

The A-List Archive
Straightforward Pricing Helps Siebel Win Contract with Terry Hinge & Hardware
Originally Published in January 2005.
With its recent growth through acquisitions and development of new divisions, Terry Hinge & Hardware needed to standardize and integrate its sources of sales information. The President/COO explained that the Company originally evaluated Salesforce.com, Siebel, and Caritor, but eliminated the latter because evaluators believed the vendor did not have enough. (For more, click here)